Some people get it.

I came out for exercise, gentle exercise, and to notice the scenery and to botanise. And no sooner do I get on that accursed machine than off I go hammer and tongs; I never look to right or left, never notice a flower, never see a view - get hot, juicy, red - like a grilled chop. Get me on that machine and I have to go. I go scorching along the road, and cursing aloud at myself for doing it. ~H.G. Wells, The Wheels of Chance

When man invented the bicycle he reached the peak of his attainments. Here was a machine of precision and balance for the convenience of man. And (unlike subsequent inventions for man's convenience) the more he used it, the fitter his body became. Here, for once, was a product of man's brain that was entirely beneficial to those who used it, and of no harm or irritation to others. Progress should have stopped when man invented the bicycle. ~Elizabeth West, Hovel in the Hills